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aljomar's blog

Almost ready for Alimentaria 2014

How time flies! We're already deep into preparations for Alimentaria 2014 (Barcelona, ​​March 31 to April 3). And we can still remember our first time there, back in 1996. Many things have changed since then, but one thing remains constant at Jamones Aljomar: our passion for Iberian pigs raised in the dehesa (pastureland), which we hope to showcase once again at the stand we're preparing for this year's event. We've been working on it for several months, long meetings with very productive results, lots of email exchanges, phone calls, proposals that went well… others that didn't, brainstorming, budget back and forth… And it's almost ready! We'll share details little by little, so you can savor them like you would, for example, with some thin slices of Iberian ham—well-cut, with a knife, not too long, rather thin, just the right size to fit in your mouth so the fat melts, releasing that characteristic flavor, texture, and aroma. Anyway… back to the point, we're passionate about it! [caption id="attachment_53" align="alignnone" width="300"] cerdos Jamones Aljomar Aljomar's Iberian pigs roam freely in the pastureland. The Jamones Aljomar stand at Alimentaria 2014 (Hall P5, Level 0, Aisle D, Stand II) will have four clear objectives. First, we are attending with the firm intention of reinforcing our international expansion, with new products and surprises in our line of fresh Iberian pork. Furthermore, we will be showcasing the excellent quality of all our products, produced according to demanding standards. Secondly, we will proudly display our new brand image, launched in 2012, which has yielded such positive results on our new materials and packaging. And, of course, we will be proudly displaying our motto: 'The work of a family,' deeply rooted in the land, the Salamanca pastureland, its traditions, and its Iberian culture for over 20 years. Alimentaria is undoubtedly the most important trade fair in Spain in the sector and one of the most outstanding in the world, a great promotional tool that favors with special dedication the internationalization of the Spanish agri-food industry. And that's where we want to be, within everyone's reach, offering our Iberian hams and sausages, with the absolute certainty that it is a product of the highest quality, the best raw materials, the great professionalism of a complete, multidisciplinary and totally cohesive team and, of course, with the effort/vocation of a family born in the Iberian culture. The organizers of this trade fair expect to occupy 60,000 square meters of net exhibition space, in addition to more than 10,000 square meters dedicated to recreational activities and business development. These are significant figures for the current climate, but they demonstrate the sector's commitment to events like this, as the results are consistently positive. At least, that has been our experience in 2006, 2008, 2010, and 2012. We are returning to Alimentaria, confident in its commercial effectiveness, and we look forward to welcoming many friends, as always.

NUESTRAS

MARCAS