EVENTS AND NEWS

aljomar's blog

Supporting our importer in Belgium

Published on:
Category: On a journey around the world
Once again this year we have been in Belgium supporting our importer in his work to promote Aljomar Iberian products to distributors and potential customers. This time, the meeting was held at the Casino-Kursaal in the city, and there were more than 50 food suppliers present, including cheeses, charcuterie, pastries, sauces, ready-made meals, seafood, etc. The organization was excellent, and it's worth noting that a comprehensive tour was prepared for visitors, with each supplier having their own space to offer tastings of their products. In total, nearly 1,000 people from the food sector, including chefs and other professionals, attended. Aljomar presented its Jamón Ibérico de Bellota DO Guijuelo (Iberian acorn-fed ham), Salchichón Ibérico de Bellota Campaña (Iberian acorn-fed sausage), Chorizo ​​Ibérico de Bellota Campaña (Iberian acorn-fed chorizo), and Lomo Ibérico de Bellota (Iberian acorn-fed pork loin). 3 Belgium Aljomar Sept 2014 The visitors were very surprised by the quality of our products, although we were aware that we still have a lot of work to do. In Belgium, they gave us some clues. For example, consumers there are already familiar with the term "patanegra," but some still ask us if the product is Italian… So, we know that one of the things we need to strengthen is the dissemination of the terms that identify, differentiate, and locate our Iberian products. And that's what we're still doing... Luis Miguel Barragán Arroyo Foreign Trade Department international@aljomar.es

NUESTRAS

MARCAS