At Grupo Aljomar, we understand that our commitment to society goes far beyond the quality of our products. Therefore, we wanted to take our social responsibility efforts a step further by collaborating with the Red Cross in Salamanca , an organization that shares our values of solidarity, inclusion, and improving our local community.
Recently, our Deputy Director, José Luis Sánchez, visited the Red Cross Children's Center in Salamanca to learn firsthand about the work being done with more than 50 vulnerable children and teenagers. At Aljomar, we were honored to contribute to the purchase of school supplies and make a €3,000 donation to support the organization's educational and social support projects .
At this center, children receive essential support in areas such as academic tutoring, values education, the promotion of healthy snacks, and inclusive leisure activities. This work is crucial for building a fairer future, one to which we feel deeply committed.
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As the Red Cross states: “Together, we build a better future for children.” A statement that perfectly summarizes the spirit of this collaboration.
More solidarity actions underway
This partnership doesn't end here. Aljomar will continue to collaborate with the Red Cross through various initiatives throughout the year:
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Gold Draw: We will contribute to encouraging participation in this charitable lottery sales campaign.
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Flag Day (May 10th): We will be participating in this special day, which will include a charity paella and a tasting of our Iberian ham. We will also be contributing baskets of Iberian products for a raffle among the attendees.
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Solidarity Awards Gala: we will be present providing a professional ham carver to offer freshly sliced Iberian ham, as a token of gratitude to all those who strive for a more equitable world.
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Our way of understanding social responsibility
The collaboration with the Red Cross in Salamanca is one of many actions we carry out regularly as part of our firm commitment to sustainability, equal opportunities and respect for our environment.
In 2025, Aljomar continues to commit to a business model that incorporates strong social values, and all these actions are part of Aljomar's Corporate Social Responsibility program, under the motto: 'It feels good to help others,' a campaign promoted through our 'Solidarity Product' that supports organizations carrying out altruistic work in our local community. Among them, in addition to the Red Cross, we collaborate with Pyfano (children with cancer), ADAA (Association for the Support of Families of Patients in the Balearic Islands), the Association of Deafblind People of Castile and León, Red Madre Salamanca, Fundación Querer, and the Blood Donors Association.
Because the Aljomar Family is very aware that helping those who help others is the best way to thank and give back to society all that we have received.
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