Many congratulations to DOP Guijuelo! on these 30 years and this brand new image!

Published on: 19/10/2016 18:22

Category: Category

Thirty years ago, the Guijuelo Designation of Origin was established. A group of producers from the charcuterie town joined forces to create regulations that would certify hams and shoulders, guaranteeing high quality standards. Three decades of work in continuous evolution... just like the market. Now this organization is taking another step forward, and to celebrate its three decades, it has just launched a new image. "Today we continue to evolve and adapt to current trends, to the consumer, and to the channels in which we find ourselves in an international market that is now largely undifferentiated , with a clear positioning based on an emotional benefit: achieving and experiencing fulfillment by enjoying what each person loves most every day ," they explained, presenting the new logo based on the letter G from 'Guijuelo' and, of course, our iconic Iberian pig.

The new logo was unveiled this week at the Reina Sofía Museum in Madrid, at a gala hosted by the brand's new ambassadors: Inma Shara and Leo Harlem , chosen for embodying the brand's values and personality. And because if there's one thing that transcends borders and reaches everyone, it's humor and music. [caption id="attachment_1842" align="aligncenter" width="600"]

Presentation of the new image of the Guijuelo PDO at the Reina Sofía Centre in Madrid[/caption] As members of the Guijuelo PDO, from Jamones Aljomar, we want to congratulate the institution on these 30 wonderful years, of which we are active witnesses. We encourage you to visit their new website to learn more about the brand's values and challenges, as well as their YouTube channel , where you can find videos like this one from Leo Harlem: