The 2nd Congress of the Food Industry of Castilla y León, organized by Vitartis, will be held on June 2nd and 3rd in Valladolid and will include in-depth discussions on the challenges posed by "sustainability in the agri-food sector, innovation as a lever for competitiveness and the strategic tool of communication".
José Luis Sánchez, Deputy Director of Jamones Aljomar, in his capacity as Vice President of Vitartis and head of one of the leading Iberian ham producers in the sector, is attending this important business event where the food industry will be analyzed by experts and professionals. Grupo Aljomar will sponsor the congress's gala dinner , where it will offer attendees its 100% Iberian Breed Acorn-Fed Ham from the 2018 vintage .
The congress focuses on two fundamental aspects . On the one hand, on people, who are the "soul, ingenuity and ultimate goal of all businesses" and, on the other, on the future of the agri-food sector as a "safe bet in the face of a present of uncertainty".
The two-day event features a series of engaging presentations. On the first day, Antonio Román, Director of Corporate and Institutional Banking at Santander Spain , will speak on "Economic and Financial Outlook"; Álvaro Merino, creator of the 3.59 method applied in IBEX companies, will discuss leadership and teamwork; Xavier Marcet, an expert in strategic innovation, will address talent and innovation; and Eugenio Palomero, President and Founder of ITINERIBUS , will present "Future Strategies in the Present."
A round table discussion on strategic communication in companies has also been organized, with professionals such as Tesa Díaz-Faes, director of communication and institutional relations of the Nueva Pescanova Group; Arturo Merayo, training director of Cícero Comunicación; and Jaime Lobera, director of strategy and brand development at the Apple Tree agency.
The challenge of sustainability in the agri-food sector will be analyzed by Josep María Ribas, director of climate change at Familia Torres; Emilio de León, director of business development and purchasing at Covap; and Enrique Colilles, general manager of Trops, a Malaga-based producer organization with more than 3,000 members.
The second day of the congress features 'Analysis of current geopolitical affairs' by Águeda Parra, an analyst of the geopolitical and technological environment of China.
The program is completed with two other round tables on the Perspectives of the sector in Spain and The Spain of opportunity .
A key new feature of this 2nd Congress of the Food Industry of Castilla y León is the Innovation Space , in which universities, technology centers and technology-based companies that are partners of Vitartis participate.
The Innovation Space features stands where participants will provide information on “each entity’s agri-food innovation capabilities, the innovative technological solutions they have developed for the sector, and the innovation projects they are carrying out.”
In addition, a virtual space has been enabled that will allow access for the public who cannot attend physically but are interested in learning about the participating entities; through videos, images and explanatory texts about their innovations and projects.
By participating in and supporting this Congress, Jamones Aljomar reaffirms its commitment to the economic and social environment. Since joining Vitartis in 2014, it has maintained a strong relationship with the organization, always sharing the common goal of “increasing the competitiveness of the Food Industry in this Region, fostering innovation in all areas, and representing the sector's interests before institutions, public administrations, and economic and social organizations.” The Food Industry Association of Castile and León, Vitartis, includes, among other prominent companies in the sector , Alma Carrovejas, Grupo Hermi, Prosol, Campofrío, Gaza, and Patatas Meléndez.
