Aljomar is particularly involved in forums like the one Aecoc is holding these days, as it considers the role of Horeca channel professionals to be highly relevant and believes it is important that they have firsthand knowledge of the details of the products they then offer their customers. Aljomar's acorn-fed Iberian hams, sausages, and meats are distributed in various formats adapted to different distribution channels and consumer types, and are being successfully marketed in every province of Spain and in 25 countries across Europe, Asia, Africa, and the Americas.
The 13th Aecoc Horeca Congress will bring together leading representatives from the sector for a variety of presentations with thought-provoking titles. As a first example, Ken Hughes, CEO of Glacier Consulting, will speak. Hughes, an expert in consumer behavior and a global authority on understanding consumers, will explain "How to Win Back a More Home-Oriented Consumer" and analyze how to increase sales through emotions, price, and experiential factors.
In addition, various business leaders will discuss the Consumer of 2020 , the major changes the world will undergo in the coming years, strategies for exciting the buyer, and the need for transparency with customers.
The evolution of tourism, the prospects of the hotel sector, technology and the startup revolution, new route-to-market models and the risks of investment in hospitality will also be present in the congress's presentations.
The president of Aecoc , Javier Campo , will present the 'Keys to efficiency and competitiveness of the value chain' in a scenario of consumer recovery; according to the organizers of the event, Campo “will bring us closer to the perspectives of the main socio-economic variables, as well as the levers for improving competitiveness and efficiency in the value chain.”
